Horizon worlds
Horizon experiences
My work focused on three distinct domains within our Mobile gaming experience. I led design efforts ranging from building Sharing Foundations to enhancing user connections within in-world experiences, and driving strategy for our metaverse initiatives across the family of apps.
My Role
Lead Product Designer
Strategic Roadmap & MVP Vision Defined the end-to-end design strategy for Meta’s inaugural Generative AI suite. Led the transition of experimental ML models from isolated "Sandbox" testing into a full-scale integration within Meta’s core revenue engine (Ads Manager).
Human-in-the-Loop GovernanceDeveloped the foundational frameworks for model output quality, including annotation rubrics and prompt engineering guidelines that ensured brand safety and aesthetic standards for global advertisers.
Technical Orchestration Bridged the gap between ML Research and Product Engineering, translating complex model latent-space limitations into intuitive, high-fidelity user experiences.
Case studyLead designer of the Custom Share Sheet (CSS), transforming off-platform sharing from a fragmented experience into a core foundational platform. This effort involved securing leadership alignment and establishing a scalable system that is now adopted by various Horizon teams.
Sharing foundations
Unlocking experiences such as…
Attribution & Re-engagementimplemented a framework to accurately attribute content across reels, Stories and messages. This filled gaps, boosted brand recognition, and supported manual attribution tool.
Leaderboard SharingLed design and alignment, identifying a critical 95% attrition rate exists from link landing to new user conversion. This finding enabled a strategic pivot, establishing the foundation for Social sharing for 2026, focusing on community Challenges.
Cross-Platform CraftRedesigned message attachment artifacts across the ecosystem. By focusing on the contextually of world details on Instagram & Messenger, we achieved a 26% increase in click-through rates.
Results
Sharing Strategy & Platform Architecture Transformed a fragmented ecosystem into a foundational sharing framework. By designing a custom, scalable platform adopted by all Horizon teams, I drove a +45% increase in share completion and exceeded the Sharing DAU target of 4.51%.
Led the system-level designed of the In-World People tab experience, first enabling people to invite their connections, then cleaned up the surface by focusing on just the jobs needed in the in-world experience, showing you players in the world, and your own connections.
ImpactThis systems-level strategy resulted in a +109% increase in invite clicks and a 12% lift in mobile active connections.
In-world Connections
This is a snapshot, not the full story.
The work evolved through many rounds of learning, iteration, leadership reviews and refinement after launch—guided by data and user insights.
If you’d like to talk through that journey or see additional work, I’d love to connect.